Consumer Marketing

Product family: Aloha

Industries served: Restaurant

Sub-category: Loyalty and consumer engagement

Country availability: United States

Description: NCR Consumer Marketing is a data management, loyalty and marketing platform for restaurant marketers.

Features:

Consumer Data Platform (CDP): Provides a complete view of the customer and lays the foundation for real-time personalized marketing by consolidating information across disparate systems. Customer data in the CDP can be viewed via dashboards for analytics and used for segmentation.
Loyalty management: Provides a configurable program design so that brands can drive membership, engagement and retention of high value customers. This includes creation of loyalty programs, such as, Bankable Rewards, Currency Based Plans, Items Based Plans, Visits Based Plans, Points Based Plans, and more.
Offer management: Enables the creation, eligibility, expiration and redemption of coupons, offers and promotions so that brands can incentivize customers to take an intended action.
Marketing orchestration: Enables brands to create and send email and mobile messages to inform and engage subscribed customers. Capabilities include a WYSIWYG editor, asset management, sender management, template management, mobile link shortening, A/B testing and holdout testing.

Operating systems supported: iOS, Windows

Installation method: Remote installation

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