The Email Communication report can be found in the Reporting section. It allows you to view email performance and filter by time, segment, message, and more to identify top-performing content and areas for improvement. Be sure you have an Account Group selected or applied to your user in order to view all of the reports. Click within each section to learn more about each aspect of the report.

Comparison

This determines the date range that is compared against the Selected Period. You will be able to compare the previous period or the previous year.

The date range determines the dates used for the Selected Period. The default date range is the past month from the current date.

If selecting Vs Previous Period, note that:

• The Previous Period End Date is the Selected Start Date minus 1 day.
• The Previous Period Start Date is the Previous Period End Date minus the number of days you selected for your range.
• The number of days selected for your range will be the Selected End Date minus the Selected Start Date.

If selecting Vs Previous Year:

• The Previous Year Start Date is the Selected Start Date – 365 Days.
• The Previous Year End Date is the Selected End Date – 365 Days.

Filters

You will be able to target specific data within your report by using the available filters on top.

These filters include:

Segment

Filter recipients by segment.

Communication tag

Filter messages by communication tag. Please note the ability to create tags is only available in our legacy platform at this time.

Message

Filter by message.

Scheduled type

Filter messages by schedule type.

Send Time Optimization

Filter recipients by STO group.

Once you have the filters you want in place, click Update to update your report.

Metric definitions

Sends

The total number of emails sent.

Deliveries

The total number of emails successfully delivered.

Delivery Rate

The number of Deliveries divided by Sends.

Clicks

The total number of clicks.

Unique Clicks

The total number of recipients that clicked.

Click Rate

The number of Unique Clicks divided by Deliveries.

Adjusted Click Rate

The number of Unique Clicks divided by Unique Opens.

Opens

The total number of opens.

Machine Opens

The total number of opens that were triggered by a recipient with Mail Privacy Protection (MPP) enabled.

Traditional Opens

The total number of opens that were triggered by a recipient without Mail Privacy Protection (MPP) enabled.

Unique Opens

The total number of recipients that opened.

Traditional Unique Opens

The total number of recipients that opened without Mail Privacy Protection (MPP) enabled.

Open Rate

The number of Unique Opens divided by Deliveries.

Traditional Open Rate

The number of Traditional Unique Opens divided by Deliveries.

Bounces

The number of emails that could not be successfully delivered.

Spam

The number of emails that were flagged as spam.

Unsubscribes

The number of unsubscribes from email lists.

Unsubscribe Rate

The number of Unsubscribes divided by Deliveries.

% Change

*This calculates the percent difference between the Selected Period and the Comparison Period.

Performance Over Time chart

This chart plots the chosen metric over time breakouts determined by the period drop-down for both the Selected and Comparison Periods. You can also individually toggle metrics in the legend.

You can adjust the chart using:

Metric group

You can determine which metric options appear in the Metric drop-down between Counts and Rates.

Counts include

• Sends
• Deliveries
• Clicks
• All

Rates include

• Delivery
• Click
• All

Labels

You can determine if data labels appear on the chart by selecting with or without labels.

Period

You can determine the graph type and time grouping for the data.

Timeline

This displays a trend-over-time chart that plots metrics by day. The bar on the bottom of the chart can zoom in or out to different date ranges on the timeline.

Month

This displays a trend-over-time chart that summarizes metrics by month.

Day of Week

This displays a column chart that summarizes the metrics by day of week.

Hour of Day

This displays a column chart that summarizes the metrics by hour of day.

Performance Metrics table

Metrics appear for both the Selected Period and the chosen Comparison Period. The % Change column calculates the difference between them and has color shading for positive (green), negative (red), and neutral (grey)changes. The infinity sign (∞) will return for any percent change where the Comparison Period value is 0 and the Selected Period value is greater than or equal to 0.

Top Performers tables

These tables display the Top 5 communications ranked by Open Rate or Click Rate for the Selected Period.

Engagement - Hours to Open chart

This chart plots opened messages grouped by the number of hours it took from Send to Open.