Tier Pricing
Core Products: Aloha Cloud, Consumer Marketing
Complimentary Products: No
Separate License Required? No
View/Download/Print: Tier Pricing Feature Focus Guide - HKS1788
Tier Pricing is a strategy where products are offered at different price points so select groups of consumers can receive discounts on their purchases. These groups are typically consumers signed up with a loyalty plan or members of a special organization providing them with access to a deeper discount than the standard retail or promotional price on products. Companies often adopt innovative titles for the different price points, such as VIP, Gold, and more. Ultimately, it is a way for restaurants to reward their most valued clientele with exclusive deals.
The NCR Voyix solution utilizes NCR Consumer Marketing (also known as Clutch) to maintain and manage loyalty members and Aloha Cloud for configuring the discount requirements using multiple promotions within a tiered pricing strategy. You define different price points for the product so consumers can choose the option that best fits their buying needs and budget considerations.
Tip: Aloha Cloud currently supports only one price point.
Note: This feature is currently offered to a limited audience and is not generally available.
The use case for this document describes a restaurant that offers a program where a VIP member pays a membership fee to receive a deeper discount than a non-VIP member. When you assign the VIP loyalty number to the check, the discount automatically applies in the Aloha Cloud Point-of-Sale (POS) on top of all other regular and standard promotions in place. In addition, the restaurant can offer a free item to VIP members.
Reference: Refer to Consumer Marketing for more information regarding the configuration requirements for Consumer Marketing.
Configuring Tier Pricing
The prerequisite requirements for tier pricing are detailed as below.
- Configuring Consumer Marketing for Tier Pricing
- Enabling Tier Pricing
- Configuring Loyalty Tier Pricing
- Configuring tags for Tier Pricing
- Configuring promotions for Tier Pricing
Using Tier Pricing
Learn how to perform procedures related to using Tier Pricing.