Core Product: Aloha Quick Service, Aloha Table Service
Complimentary Products: No
Separate License Required? No
Other References: Print Designer Feature Focus Guide, Customer Survey Feature Focus Guide, Aloha Quick Service Reference Guide, Aloha Table Service Reference Guide
View/Download/Print: Campaign Rulebook Feature Focus Guide - HKS324

About Campaign Rulebook

Campaign Rulebook, available in Aloha® Quick Service and Aloha Table Service, supports marketing campaigns that help you generate traffic and increase sales in your restaurant. One common marketing approach is to offer a guest a reward they can redeem on a later visit, based on their purchases from the current visit. Using Campaign Rulebook, you can define a set of conditions under which a guest can earn a reward, either in the form of a printed voucher the guest can redeem on a later visit, a survey to complete, or it can be an immediate bounce-back reward. For example, when a guest purchases an entrée, you can print a voucher or customer survey offering the guest a free dessert on their next visit, with the provision that the guest redeem the voucher within a designated time period. Additionally, you can provide a survey whereby your guests can rate their visit to the restaurant and receive a reward after completion. Or, you can offer an immediate reward, such as a free $5.00 gift card with the purchase of $50.00 in gift cards. You can also print a voucher, on demand, offer a guest a free item on their next visit.

You can also define a set of conditions under which a customer survey prints. For example, when a guest purchases a minimum of $10.00 from the Food category, the designated customer survey prints on their guest check. You can also stipulate that a specific comp or promo cannot be applied to the guest check for the customer survey to print. In the Customer Survey function, a new choice, All, is available for ‘Day part 1’ on the Survey tab under the ‘Day part/frequency setup’ group bar. Selecting All ensures the survey prints for all day parts and removes the remaining ‘day part’ and ‘frequency’ options. When using Campaign Rulebook to set conditions under which a survey prints, you must use the Event Schedule function to activate the campaign and kick off the survey.

Create your surveys using the Survey function. You define the times when the survey is valid, the frequency the survey prints, such as for specific day parts or all day, a banner to precede the survey, and the text to appear in the survey.

Examples of some marketing campaigns include:

• Purchase an entrée valued at $30.00 and receive a free appetizer on your next visit.
• Purchase $50.00 in gift cards and receive a free $5.00 gift card.
• We would like to offer you a free hamburger as a thank you for completing our survey within 5 days of your visit. www.alohacafesurvey.com Survey number: 1234-567-89. At the end of the survey, provide your email so we can send you the free hamburger offer.
• Thank you for your visit. Please accept this voucher as a token of our appreciation. This voucher is good for $5.00 off your next visit, from 01/12/2014 to 3/12/2014.

Configuring Campaign Rulebook

• Designing the voucher for a campaign.
• Creating a customer survey.
• Creating a campaign in campaign rulebook.
• Defining conditions for printing customer survey.
• Activating a campaign.
• Creating a promotion for a bounce-back gift card campaign.
• Adding button to FOH for on-demand campaign voucher printing.
• Refreshing POS data.

Using Campaign Rulebook

• Auto-printing a voucher based on guest purchases.
• Printing a survey based on conditions.
• Rewarding a guest with a bounce-back gift card.
• Printing a voucher on demand.

Revision History

View the development history of the Campaign Rulebook feature.